Introducing Belly & Brain and a new website

In Just-Eat we have been preparing for this week for three months. So much exciting stuff is going on at the moment and we are absolutely flying growthwise in all countries. But we are an ambitious bunch, and so we have our sights set on something much much bigger. To help us get there, we have this week (yesterday) launched a revamped version of the Just-Eat.co.uk website (and the rest of the countries following suit in weeks to come) that we believe brings the look and feel of the site up to 2009. I’m very excited about it, and I can’t thank our brilliant Tech team enough for working their ass off over the last 4-6 weeks in getting it ready!

Besides the website this is also the week where we launch our first ever big marketing campaign in the UK. As of Thursday we are going on TV with our new cool characters Belly & Brain, who we believe will help everybody to takeaway, the smart way. I love the two guys, and as I’m a big fan of animation as well, that just adds to the coolness in my world. The first TV airing will happen Thursday during the Everton vs. Benfica football match on Channel 5.

Get a sneakpeak at the ads on our brand new YouTube channel right now. Please let me know what you think in the comments.