New TV adverts for Just-Eat.dk
After some serious work by our Danish team on creating a new angle and concept for how to do TV ads, I’m so happy to see the outcome. I really really love these ads. They are humorous, modern and proffesional looking. They were developed together with the guys at Uncle Grey, and they did a fantastic piece of work! It’s great to see our brand developing 
The ads are of course in Danish, so for the English speakers outthere you will just have to stick to our UK concept Belly & Brain.
“Feeling at home”
“My First Words”
Enjoy the ads, and please let me know what you think of them in the comments!
Just-Eat is now blogging
As part of our effort to get closer to our users in Just-Eat, we have been working on launching local blogs in each of the markets. We are on the cutting edge of web trends here folks! Seriously?…Really?…No. We are way behind and should have entered into the interactive world of blogging years ago, but we’re determined to make up for lost time.
All our countries will begin to frequently blog about what’s going on in their local companies, what new promotions or offers we have running, what great new takeaways that join up and lots lots more. We are keeping it loose and friendly and are hoping our customers will like it. I know that the we are really looking forward to being able to speak more directly with our users.
Check out this great first post from our UK sizzlemeister Mat Braddy: http://blog.just-eat.co.uk/belly-and-brain-uncensored/
The long climb to the top
Usually I’m not one to care too much about dry business news, but yesterday I have to admit was an exception to that. Just-Eat entered the TechCrunch Europe Top 100 index and that means that we are now amongst the 100 most innovative and highest potential tech businesses in Europe – according to the guys at TechCrunch and YouNoodle atleast.
As I’m a big geek (ssshh – don’t tell anyone) it makes me very proud that our humble little takeaway adventure is now getting noticed on an international level, and I’m sure this recognition, along with others, brings good things with it. We have entered the list at 94, but I hope we will this time next year have climbed our way far up the list. We have big plans for 2010, and with the team we have in place now I’m confident we will fullfill those huge ambitions.
Business Analyst/Project Manager wanted
We are growing like crazy in Just-Eat, and as a result of that we are now looking to add a Business Analyst/ Project Manager to the team in the Group company.
Read the job description and apply on www.just-eat.com/business-analyst
Introducing Belly & Brain and a new website
In Just-Eat we have been preparing for this week for three months. So much exciting stuff is going on at the moment and we are absolutely flying growthwise in all countries. But we are an ambitious bunch, and so we have our sights set on something much much bigger. To help us get there, we have this week (yesterday) launched a revamped version of the Just-Eat.co.uk website (and the rest of the countries following suit in weeks to come) that we believe brings the look and feel of the site up to 2009. I’m very excited about it, and I can’t thank our brilliant Tech team enough for working their ass off over the last 4-6 weeks in getting it ready!
Besides the website this is also the week where we launch our first ever big marketing campaign in the UK. As of Thursday we are going on TV with our new cool characters Belly & Brain, who we believe will help everybody to takeaway, the smart way. I love the two guys, and as I’m a big fan of animation as well, that just adds to the coolness in my world. The first TV airing will happen Thursday during the Everton vs. Benfica football match on Channel 5.
Get a sneakpeak at the ads on our brand new YouTube channel right now. Please let me know what you think in the comments.
Just-Eat eats £10.5 mill in funding
Today is a great day. After months of work we are finally able to announce the closing of our first financing round. We have got a ton of working capital into the business mainly through Index Ventures, one of Europe’s best venture capital funds, and we are now ready to take on the huge task of getting online takeaway out to the world! It’s very exciting and also means that I can ramp up our efforts on delevoping our products – especially our web proposition.
I’m right now hiring a Product Manager for our wep properties in Europe. The role is based in London, and if you would like to know what I’m looking for – and perhaps even apply, go read the advert on Just-Eat.com.
We have got some amazing publicity from the announcement today already. We have made the front page of Techcrunch.com and articles in tons of newspapers – offline and online in the countries where we operate.
A bit later today we will celebrate with a glass of champagne
Going Japanese in Denmark
As I have decided to also use Kwigger.com as my blogging platform for my posts related to Just-Eat, this will be the virgin post in that area.
Just-Eat is today a big success in multiple countries, but Denmark is still our main stronghold and where we completely own the market in terms of online ordering of takeaway. This is a great thing, and something we have worked very hard to achieve over the years. But that doesn’t mean there isn’t room for improvement and continued growth. One of the ways to do that is through broadening of what we offer to our customers in terms of cuisines and choice.
The issue in Denmark is that the takeaway delivery market is completely dominated by pizza. This means that we have had to be innovative in our approach to activating other types of restaurants into the takeaway market. We did this by establishing our own delivery service (Just-Delivery), that today handles delivery to consumers in Copenhagen and Aarhus from restaurant that normally didn’t have a delivery service. This gives us a chance to offer more choice, so that people can order for instance Indian food, Japanese sushi, Chinese food and much more. Actually today there are more than 25 sushi restaurants available on Just-Eat.dk.
We have grown our Danish business greatly this way, and expanded it’s customer base – both number wise and in terms of demography.